By combining essential creative staff with a network of highly experienced support personnel, we provide clients with superior creative work, reduced costs and direct access to agency principals. Our working process is simple and proven to be highly effective.
First, we develop well thought out strategies in close partnership with our clients. Then we create single-minded, evocative communications to maximize client objectives. Finally, we evaluate results through sales figures, response rates, audience statistical information, focus testing, and internal and external channel feedback.
The philosophy quite simply is to co-develop unique strategies, and target creative to produce measurable results. To that end, Hirsch Design has maintained long-term relationships with clients, creative, media and account management partners since inception.
Does It Sell?
That’s perhaps the only question for any marketing communication. Of course, as advertising professionals we like being creative (and receiving awards for our efforts) but advertising that doesn’t sell is just self-indulgent. Pretty pictures without a purpose.
We believe advertising should inform, not just impact. Visuals should stop minds, not just eyes. Copy should persuade, not just entertain. In fact, the best ads capture the hearts of readers and reflect the company and its message.
That’s why we work closely with your product and marketing staff to set objectives, to draft a strategy that separates your company from the competition, and to develop the the most effective communication for your target audience.
Then we create a variety of ideas and executions to ensure that your message is both compelling and memorable. Finally, we work with you to evaluate cost-effectiveness, measure results, and precisely understand the perception of your company in the marketplace.
Partial list of current and past clients